Nowadays, Google is involved in consumer and local business websites usually more than often. Today, Google is inserting itself between consumer and local business websites much more often. You should look no more than AMP, Google My Business conversion points, and snippets for evidence. So, it will be useful if you get your local business info from places and people that are already doing the business like yours, instead of wasting your time in other searches.

You can use SEO tools and strategies to improve your business. If you want to get a benefit to SEO small business digital marketing…

The year 2020 was the first year I spent with my 17-year-old son.

Yes, I just said that and let me clarify a bit.

The year 2020 was a curveball for everyone in one way or another, and thankfully I was not immune. I became the guardian of my teenage godson at the beginning of the year 2020. He moved in with me to give him some stability and guidance as he is finishing high school. Who would have thought we would rend up teaching each other in the process?

You see, I am an 80’s and 90’s baby, a…

In my professional experience I have had both men and women as mentors and leaders, and I can honestly say the capabilities of their leadership came down to the individual. Gender equality in leadership means so much to development teams, communities, and economies.

For those of us that need the data to support the argument, a survey published in the Harvard Business Review found that women ranked higher in 12 out of 16 core leadership competencies, including collaboration, driving results, and self-development. I’m not shocked and none of us should be. The women surveyed also showed a higher propensity for…

So, I will say what many already know, some are afraid to admit, and others refuse to say. The main reason why many people have an issue with the song “WAP” by Cardi B featuring Megan Thee Stallion is that this song represents something that many people — mostly men and surprisingly some women — have an issue with. The issue is with women being bold and strong enough to say exactly how they feel. It is still a problem for so many people in this country, and around the world for that matter. …

The growth of what is commonly called the “gig economy” is emerging all over the globe as the fastest-growing job market. The typical operators that perform “gigs” are classified as freelancers, independent contractors, and consultants that organizations hire for temporary projects and campaigns that are primarily working in remote locations. I have been a Project Manager for several years now working with multiple freelancers and contractors all over the world…without leaving my office in Chicago.

In addition, many gig contractors are based in developing nations such as Brazil, India, Pakistan, and the Philippines as well as in many underutilized communities…

Better guidance. Practice. Connections. Development teams, start-up tips, Governance, all the above. There are so many positive outcomes that entrepreneurs can receive by serving as a mentorship with a seasoned company owner. Getting real-world advice and guidance from those that have experienced things first hand from business owners and experts can be a make or break factor for an ambitious entrepreneur’s venture. And entrepreneurs have to be open to listening and applying the advice that they are being provided.

I have had the pleasure of being a part of numerous mentorship programs; either offered by Entrepreneur, SCORE, or my local…

As a small business owner, you would aim to get more customers to your business and level the playing field with bigger companies. I have seen how the presence of corporate giants like Amazon, Walmart, etc., can make it daunting to build your unique business empire.

You might even start your business with the help of some decent capital, but what is your plan to get the maximum ROI and expand your business further? Well, the key is simple — hire and invest in professionals.

The need for professional services — an unwanted cost or an ROI accelerant?

Let me…

While it’s a necessary part of running any kind of business, prospecting clients can take you away from the things that you got into business to do.

Whether that’s creating logos for clients, writing articles to be published in major publications or simply helping people who walk into your store, those moments in time are valuable and build your brand, but what can you do to get clients without losing the time that is already so important.

Here are our tips to ensure you have a steady stream of clients:

Tip #1 — Keep your portfolio up-to-date

An out of date portfolio can severely hold you back…